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Copyright (c) 2008, Gary Fletcher
Summary: This 442 word article for writing outsourcers describes how to use five simple questions to easily produce effective outsourcing requests.
If you outsource work to service providers then you’ll know that getting your project requirements across can sometimes be difficult. This article shows you a five step process to quickly produce clear project requests. The steps will save you time producing a request and help to ensure that the end result is what you wanted.
The process involves answering five simple questions - Why? Who? What? When? Where? - to define your project.
Why?
Why is this writing project important to you? Do you want to inform your readers, sell something to them, get them to reply to you?
Giving information about the goal of your content helps the writer to choose an appropriate form and targetted content.
Who?
Help the writer understand who they’re writing for. What are your readers interests? Are they experts or beginners? What age group or profession do they belong to?
Knowing this helps the writer to select the right level for articles and make them relevant to your readers.
What?
Describe the content you want in as much detail as necessary. Be precise, just asking for an article on “cars” leaves a lot of room for interpretation. If you need information on “buying a car”, or “buying a red hybrid engine car for town use”, then say so. It will greatly increase your chances of getting a satisfying result.
When?
State your deadlines so that service providers can assess their ability to fulfill them. But be realistic and try to request your content well in advance. You’re unlikely to get quality articles from a provider who delivers you 200 “original” articles for tomorrow noon.
The more you think and plan ahead the better your chances of getting quality work.
Where?
This is a more minor point that links back to “Who?”. If you’re targetting readers in a particular region then it can be helpful to say so. Content that is linked to the reader’s location will be more appealing to them.
Sometimes this may be a very strong requirement of your project. In this case you might be best off with a service provider who knows that location very well. Research can only go so far.
This article has shown you a simple outline to ensure that your content writing requests have the best chance of getting you the content you want. Following the steps described above will help you to describe your project quickly and effectively.
The clear understanding that such a description provides leads to faster turnaround times, deliveries that meet your needs better, and easier relations with your service providers.
Gary Fletcher writes articles for web sites, newsletters and blogs. Visit http://www.writescribe.com to learn more about buying articles for your site.
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